Here’s what no one tells post-growth SaaS brands:

The Aha Moment has an expiration date. And that expiration date was years ago, when you hit 10M ARR.

For a long time, I followed the onboarding playbook for clients. You know the one: 

Find your product’s aha moment.

Get users to experience the aha moment. 

Push users to upgrade. 

Celebrate when they do. 

It’s a good playbook. It works. I celebrated many wins together with my clients. 

But as I interacted as a user myself with the software in my tech stack, I saw how quickly initial onboarding grew irrelevant – either because I’d changed, the product changed, or the world had.

With each of these changes came a Churn FlagTM that immediately led to decreased usage (and referrals) or even outright churn. 

This 10-minute workshop will show you when these Flags appear– so they can quickly and easily close them, to the tune of 130% NRR.