You’ve deployed AI onboarding. Interactive demos. Segmentation screens. But you’re not seeing lifts because you’re looking in the wrong place.
At your stage, optimizing your current flows has diminishing returns. So is it time for expansion?
Sure.
But there’s a better, faster way to scale the plateau than by adding more channels, more features, more integrations – or even by onboarding more customers:
Re-activating your existing user base.
Most brands treat activation as a finish line. In reality, it’s a moving target.
That’s where my Lifetime Activation sprints come in.
How we’ll grow towards 130% NRR
I run Lifetime Activation Sprints with a select group of mature SaaS brands who have outgrown the standard onboarding playbook.
Churn Flag Audit
01
– Brad Redding, Founder of Elevar (acquired by Buxton, now Audiense) says:
“We added about $40k of new MRR just from Q1… To me it was a huge lift from that campaign — there were a lot of people writing in and booking demos, and people are still coming back from it.”
Using the Churn Flags framework, we’ll pinpoint the changes that are occurring in your ecosystem.
02
Lifetime Activation Roadmap
We’ll measure the impact of the changes to triage the work and develop a 3-6 month expansion sprint.
– Joanna Wiebe, Founder of Jo (formerly Copyhackers) says:
“Nikki is obsessed with email optimization, email tech, segmentation, personalization - all that good data-y stuff.”
03
Expansion Sprint
We’ll align cross-team, build the playbooks, and deliver blueprints, core copy, and execution briefs – with hands-on support to see it through.
Jonathan Sinclair, Strategic Initiatives Lead at Shopify says:
There were so many subtle elements that Nikki contributed to our (monster) activation sequence. For example, every team member got a unique sign off. It was fun, but it was also clever, because it illustrated the goal of the sequence for the user. In fact, that’s how I’d sum up Nikki’s style: fun, but first and foremost, strategic.