The Kit* features I love (and why I don’t want to share them with you): Part 4 of the Considering Kit series
*formerly ConvertKit
I’ll be honest: I majorly procrastinated writing this part of the Considering Kit series.
Kit is a tool I love, and this writeup is about what I love about it.
So why the procrastination?
Because I’m an affiliate. Which means that, while, yes, I ultimately want you to choose the best tool for your needs, I think Kit is the best tool for your needs. (Unless you’re not a Creator. You read Part #2, right?)
So I want you to read this feature list and be wowed.
But most of what I love about Kit feels so… unimpressive.
I even asked ChatGPT and Perplexity what users love about Kit and, yeah. The stuff they listed are things that should be a no-brainer for an email platform.
- It should be basic that UX not feel like navigating a hedge maze.
- It should be basic that loading automations not feel like watching paint dry.
- It should be basic that chatting support not feel like climbing an Escher staircase.
The problem though… is that these things are not basic at all.
If you’re frustrated with your current platform, you know this. If you haven’t started your list yet, well, now you know it too. It is absolutely astounding how ridiculously clunky most email platforms are.
So… I will silence the procrastination voice and proceed.
Here’s what I love about Kit:
It’s intuitive
Everything makes sense. Things are clean and organized. Elements are where you expect them to be. And it’s really easy to see everything at a glance – be it the dashboard or your giant 70-step automation.
Even just the navigation menus are broken down really well.
[INSERT IMAGE: kit-navigation-menu-screenshot.png]
It’s fast
My biggest pain point when I was using ActiveCampaign was how slow it was. It was sooooooooo annoying to use. Not to mention how wasteful it felt to pay my VA to watch things load. Speed is absolutely not an issue with Kit, no matter how big your automation is. (Partly because of their clever Sequences feature. Which brings me to:)
Tightly packed Automations
This is a super interesting way of approaching automations that is really helpful at keeping things lightweight and “see it at a glance.”
Every step in the automaton is packed up – you click into it to see more details. This is fairly typical for things like tags, but for filters it’s less expected – and for the actual emails within the automation it’s definitely different. Kit totally separates Sequences (the emails) from the Automations (all the automated stuff in the flow, including tags or triggers, etc.)
[INSERT IMAGE: kit-sequences-in-automation-screenshot.png]
Other features I love
- Rules/Link Triggers
- Saved Colors
- EU-specific GDPR settings
- The Kit App Store
- The Creator Network
- Templates
- Liquid conditional content
- Snippets
- Link in Bio page
Don't forget: free consult to set up or improve your email list
Sign up for Kit with my affiliate link, you’ll get a coupon code for a free 30-minute consult ($500 value). Use our time together to develop your content strategy… brainstorm offers… polish your welcome flow – or whatever else you need to make your email list work for you.
The links included are affiliate links and I’ll earn a commission if you purchase a plan. This costs you nothing extra, and you’ll earn a free strategy consult – woohoo!
Missed parts of the Considering Kit series? Here you go!
