Migrating to Kit from ActiveCampaign
Once upon a time, when I first started my email list, I debated between Kit and ActiveCampaign.
Kit (formerly ConvertKit) was a serious contender, but ActiveCampaign won.
ActiveCampaign was just so so robust.
I felt like there was nothing I couldn’t do in ActiveCampaign.
And since the thought of migrating down the line sounded awful, I wanted to choose something that had capabilities that could handle me forever. (No, the irony is not lost on me.)
But the clincher that sold me on ActiveCampaign? A feature.
In ActiveCampaign, you can A/B test within automations. In Kit, you couldn’t.
And I love testing stuff.
Half the reason I even have an email list is to use my subscribers as a lab rat for things I’m considering trying on clients. (And yes, you too can be a lab rat, just by inputting your details in that teal box above!)
Plus, not being able to test something evergreen seemed like something I couldn’t manage without. Evergreen results are more significant – and what you do with the results can be so much more impactful too.
So, into ActiveCampaign I dove, head over heels in love with the platform.
I was in TOTAL honeymoon phase.
I gushed about ActiveCampaign to anyone who asked.
Until Strike One
We tried to redo our re-engagement flow, using their recipe for the technical set up.
And… It didn’t work.
