Plotting the next chapter of lifetime activation
Scaling SaaS brands are leaking millions by optimizing their onboarding flows.
These everyday stories prove it.
Each chapter of my upcoming book brings an example where a Churn FlagTM appeared – and cost or earned the company millions of dollars. These are common, not earth shattering scenarios that every company experiences – usually without ever realizing.
This book will help you notice when these Churn FlagsTM wave, so you can quickly and easily remove them – and grow like you did in the early days.
Do you own activation at a SaaS brand doing more than 10M in ARR? I’d love to invite you to be a beta reader.
Not qualified to be a beta reader? I’m sharing insights as I write the book.

