[Our CEO] will see why we hired you. We can so clearly see why we hired you. We would never have been able to get here on our own. We should have hired you 2 years ago.

– CMO, Global content automation platform (1M+ users)

You’ve deployed AI onboarding. Interactive demos. Segmentation screens. But you’re not seeing lifts because you’re looking in the wrong place. 

At your stage, optimizing your current flows has diminishing returns. So is it time for expansion? 

Sure. 

But there’s a better, faster way to scale the plateau than by adding more channels, more features, more integrations – or even by onboarding more customers: 

Re-activating your existing user base. 

Most brands treat activation as a finish line. In reality, it’s a moving target.

That’s where my Lifetime Activation sprints come in.

How we’ll grow towards 130% NRR 

01

I run Lifetime Activation Sprints with a select group of mature SaaS brands who have outgrown the standard onboarding playbook. 

Churn Flag Audit

Using the Churn Flags framework, we’ll pinpoint weaknesses and build on strengths. 

– Brad Redding, Founder of Elevar (acquired by Buxton, now Audiense) says:
Something about the Audit


02

Lifetime Activation Roadmap

We’ll triage what we uncover in the audit and develop a 3-6 month expansion sprint.

– Joanna Wiebe, Founder of Jo (formerly Copyhackers) says:
“Nikki is obsessed with email optimization, email tech, segmentation, personalization - all that good data-y stuff.”


Expansion
Sprint

These sprints are high-intensity, results-focused dedicated attention on solving one critical Flag at a time, delivering faster implementation and clearer ROI than traditional ongoing consulting.

Jonathan Sinclair, Strategic Initiatives Lead at Shopify says:
There were so many subtle elements that Nikki contributed to our (monster) activation sequence. For example, every team member got a unique sign off. It was fun, but it was also clever, because it illustrated the goal of the sequence for the user. In fact, that’s how I’d sum up Nikki’s style: fun, but first and foremost, strategic.

03